The client that got away

Growth consultant Gale Crosley dives into large-opportunity pursuit, and what accountants need to do to land the big fish.

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Every firm has a story about a major prospect that got away -- and that's largely a result of not approaching large opportunities in a systematic way, according to thought leader and growth consultant Gale Crosley, who offers tips and strategies for developing a regimented approach to consistently landing the big fish.