Growth strategies

Whitman Advisory, Maxwell Leadership and Lions Pride Leadership partnered to launch a leadership development and coaching company.

Your firm won't grow just because you want it to; it requires the kind of disciplined, intentional approach that Jane Woodling of Marketri lays out in this episode.

The firms that survive and thrive in the next 10 years won't be the ones with a great strategy alone.

Alan Whitman of Nichols Cauley looks at the factors that inform the way firms will grow in the future, and the strategies that will support them.

Growth consultant Gale Crosley talks about how firms can build truly client-centered approaches to growth that go far beyond cross-selling.

Leaders from the Top 100 Firm name the top challenges to the profession — from private equity and tech, to staffing and change management.

Jen Leary, CEO of Top 15 Firm CLA, looks at the challenges and opportunities surrounding the accounting profession, and how her firm is navigating them.

Firm leaders are keeping an eye on an interrelated ecosystem of challenges and changes.

As new players flood into accounting, it's important to understand how they speak.

Let me guess what's on your firm's website right now:

Accounting firms that treat marketing and business development as administrative support will struggle to adapt in the future.

"Intentionality" and its derivatives are having a moment right now — but what do they really mean inside accounting firms?

The average growth rate for accounting and financial services firms has fallen from an all-time high of 13% to less than 10% today, the lowest in five years.

While no one can say what the final destination of this year's Top 100 Firms and Regional Leaders will be, they've got a head of steam up to reach top speed.

Growth strategies at the largest firms in the country this year are revolving around identifying and finding the right clients, and serving them better.

The 26 accounting practices with the highest revenue growth in percentage terms in 2025 from Accounting Today's Top 100 and Regional Leaders report.

Jim Peko, the CEO of Grant Thornton Advisors, says it was only by abandoning a vision of incremental change that the firm was able to achieve its current rapid growth.

Accounting firms can't simply focus on showing up in online search results; they also need to focus on appearing in AI searches on Gemini, ChatGPT and Claude.

Building an advisory practice in your accounting firm means culling your client list — but that's just the start.