Sales and Marketing

Audit and GRC solutions provider AuditBoard has been renamed Optro to reflect a single, coherent view across audit, risk, infosec and compliance.

Accounting firms can't simply focus on showing up in online search results; they also need to focus on appearing in AI searches on Gemini, ChatGPT and Claude.

The Association for Accounting Marketing is accepting nominations for its 2026 Marketer of the Year Award until Feb. 4.

These five trends will influence accounting marketing in 2026 and distinguish firms that grow organically from those that fall behind.

Independent research firm Morningstar's latest study of the value of financial advice examines tax-efficient IRA asset location during the decumulation phase.

Accounting and other professional service firms are rushing to make sure that they will be mentioned in AI search results, with most planning to implement a strategy within the next six months.

The Association for Accounting Marketing announced new board members.

The reason we don't choose tech options quickly in the accounting profession is because of the risk that comes with uncertainty.

Firms wanting to maximize client referrals from AI bots need a robust online presence, plus content optimized for AI readability such as bulleted lists.