Sales and Marketing

The reason we don't choose tech options quickly in the accounting profession is because of the risk that comes with uncertainty.

Firms wanting to maximize client referrals from AI bots need a robust online presence, plus content optimized for AI readability such as bulleted lists.

While word of mouth, digital marketing and professional networks are still the main ways accounting firms promote themselves, an entirely new path has emerged.

Balancing craters; SST risks and trade-offs; Employee Retention Credit enforcement surge; and other highlights from our favorite tax bloggers.

The online payments solutions provider formerly known as AffiniPay has rebranded itself as 8am, meant to reflect the company's evolution into a unified business platform.

High-growth accounting firms are rewriting the marketing playbook.

Ahoy, personality! Five ways CPA firms can inject more personality into their brand and client experience.

Now is an excellent time to expand your horizons and target millennials and Generation Z.

The fastest-growing accounting firms spend twice as much on their marketing budget than all other firms, an AAM study finds.

The Association for Accounting Marketing recognized five individuals and bestowed 16 firm awards for excellence in the field.