Sales and Marketing

How do we expect more people to join the accounting profession if we don't brand it properly?

The software developer says the line reflects its commitment to providing small businesses and their advisors with the tools, insights, and connections they need.

The Association for Accounting Marketing is accepting nominations for its annual awards, including its new Business Developer of the Year award.

As firms grow, they need to move their sales pipeline from inside their head into a more formal process, says Sarah Dobek of Inovautus Consulting.

Creating unique, clear and meaningful names for your offerings sets your firm apart from competitors and communicates value more effectively to clients.

Fish are literally jumping into the boat these days, and accounting firms need to ensure that they get the best possible catch.

Niching down your CAS practice makes marketing easier … and more effective.

SafeSend announced the rebrand of SafeSend Suite to SafeSend One, which now features the new Next Gen Gather AI solution to help professionals gather client documents.

Cross-selling is the lifeblood of every professional services firm, but it's also the bane of accounting firm partners.

What clients like to believe; Tax Court fun; auditing REITs; and other highlights from our favorite tax bloggers.