Sales and Marketing

Does your firm need to hire a marketing director?

Tips for improving your “online reception area”

My car had a recall notice and I had to bring it in. What started out as an annoyance became a positive experience because of the way it was presented to me.

Greenfield/Belser, a company that designs websites for professional services firms, is launching a catalog and review of 200 accounting, consulting and law firm websites next week.

Your firm’s website is responsive, but if it still isn’t getting the response you hoped for, it might need some updating to create the positive impression you're hoping to convey. Try these tips to ensure it’s doing everything possible for your accounting firm.

We should really be calling it ‘social business’

In my profession, I have always believed we were not on the cutting edge of marketing.

Managing your own accounting practice is a gratifying and fulfilling experience, especially if you’ve worked many years to make that dream a reality.

Andrea Parness of A Parness Company CPA talks about how accountants can build better sites, in a video interview with Accounting Today editor-in-chief Dan Hood.

More than 75 percent of accounting firms cited revenue growth as the primary purpose of their marketing efforts, according to a new study of professional services marketing.