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It’s one thing to take the time and effort to create a well-conceived marketing program designed to grow your accounting firm and it can be quite another to get critical stakeholder buy-in.
July 5Hinge -
Peter Weitsen and I started our practice, MendlowitzWeitsen LLP, on July 1, 1988. My life has been enriched every moment of our partnership, which continues even now as part of WithumSmith+Brown, PC.
July 2Withum -
Respondents to the survey, conducted by the Association for Accounting Marketing, CPA Trendlines and Capstone Marketing, were generally optimistic about their profession.
July 2 -
Marketing success, or success in any endeavor, does not just appear. It needs deliberate planning and execution.
June 25Withum -
One thing I am good at is leveraging something I did.
June 18Withum -
The wealth management firm is changing its name and leadership structure to reflect its relationship with Wipfli, effective June 1.
June 4 -
Social media is a powerful business tool that accounting firms are often quick to dismiss as an extra.
June 1Proof Positive Content -
There are lots of potential missteps that can trip you up along the road to making your firm more visible to the right prospects.
May 17Hinge -
The Association for Accounting Marketing presented awards in categories such as advertising, branding, business development and PR campaigns.
May 16 -
The names of more than 220 member firms will be changing as part of the latest rebranding.
May 9