Sales and Marketing

Do you see the gleam of understanding and interest in the eyes of your listeners when you tell them about your services? Or do they just stand there, numb and uncomprehending, wishing they were somewhere else?

The workshops, led by consultant Danetha Doe, will focus on how branding is the top way accountants can stay ahead of the curve.

How can marketing teams ensure their firms’ websites effectively generate leads and provide useful information for clients?

When it comes to the extremely important business of selling professional services, why do we often choose to shun goal setting?

The accounting profession is undergoing seismic changes. How can a firm thrive in such an uncertain environment?

There are things more powerful than relationships when it comes to driving referrals.

Technology is seen as a solution for time management, labor shortages, communication and collaboration. Accounting firms are no exception.

As the tax debate hits its latest crescendo in Washington, TV ads trying to influence the biggest rewrite of the code in three decades have increasingly targeted states with wavering Republicans, including Wisconsin and Maine.

Online sales across Thanksgiving, Black Friday and Cyber Monday in 2017 blew away previous years’ revenues for the same period. That’s good news for American businesses, and an important wakeup call for accountants and other professional service firms.

While an RFP does have the benefit of forcing your firm to think through its needs, at least superficially, there’s no guarantee that you are asking the right questions.