Sales and Marketing

At the 2017 AAM Summit, experts made it clear that new ways of developing business will be critical for today's accounting firms.

At the 2017 AAM Summit, experts made it clear that new ways of developing business will be critical for today's accounting firms.

Practitioners share their

Professional services companies such as CPA firms are unique animals when it comes to marketing.

In today’s digitally driven world, properly utilizing social media is necessary for companies who want to remain relevant and competitive—and that includes accounting firms.

With so many firms undergoing mergers and acquisitions as part of their overall growth strategy, knowing how to handle these brand transitions smoothly is a critical component of a firm’s long-term viability.

Most firms face a never-ending challenge finding and acquiring new clients. According to a recent study, over 70 percent of firms make business development a major priority. Here are five basic mistakes that undermine many firms’ ability to attract new business.

Thomson Reuters has introduced Checkpoint Marketing for Firms Emerging Tax and Regulation Alerts to allow accounting firms to keep clients informed about new and proposed tax legislation and regulatory changes.

If firms aren’t proactive, it’s all too easy to drive away clients and lose business (text version).

If firms aren’t proactive, it’s all too easy to drive away clients and lose business.