Sales and Marketing

I recently attended the Legal Marketing Association conference in Austin and got to hear several fascinating presentations. While the content of this one was specifically focused on attorneys, naturally, the trends apply to most professional services.

Who would ever think that the most important part of a shoebox with a client’s tax information was the shoebox? Not me, and I lost a client because of it.

Specialization is a key tactic for today’s accounting firm, according to the marketing experts, managing partners and AICPA leaders who spoke at the 2016 AAM Summit.

Whether you're selling toys or financial services, business people dream of organic growth.

Did you ever hear that accounting firms, particularly the larger ones, don’t provide distinctive client service and only compete on price?

Thomson Reuters is providing accounting firms with content they can use for marketing through social media such as Twitter and Facebook.

The Rainmaker Companies announced that Scott Moore will be joining the group as a senior vice president.

Market segmentation and why your firm should be doing it

While you’re spring cleaning at home, why not do the same for your business? That’s right, it’s the season for some maintenance and a springtime tidying up of your accounting firm’s website.

The business world was never simple, but it has never been as complex and dynamic as it is today.