Sales and Marketing

In my practice I have always tried to generate additional revenue from existing clients.

Exploring the role of CRM systems at accounting firms

Does your firm need to hire a marketing director?

Tips for improving your “online reception area”

My car had a recall notice and I had to bring it in. What started out as an annoyance became a positive experience because of the way it was presented to me.

Greenfield/Belser, a company that designs websites for professional services firms, is launching a catalog and review of 200 accounting, consulting and law firm websites next week.

Your firm’s website is responsive, but if it still isn’t getting the response you hoped for, it might need some updating to create the positive impression you're hoping to convey. Try these tips to ensure it’s doing everything possible for your accounting firm.

We should really be calling it ‘social business’

In my profession, I have always believed we were not on the cutting edge of marketing.

Managing your own accounting practice is a gratifying and fulfilling experience, especially if you’ve worked many years to make that dream a reality.