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IMGCAP(1)]Accountants are suddenly starting to show some interest in the phenomenon that is social media, much to the excitement of their marketing personnel. But there is still a lot of confusion about this new medium, and objections abound. Here are a few of the most common complaints and how to answer them.
February 22 -
CPA firm Karlins & Ramey has expanded its profit division, now renamed Texas Profit Advisors.
February 16 -
Anchin, Block & Anchin has established a Cayman Islands practice to provide audit services to funds registered in the Cayman Islands.
February 12 -
BizActions, a provider of e-mail newsletters for CPAs, has introduced BizSurvey, a tool that allows users to create and deploy surveys and aggregate the results.
February 9 -
IMGCAP(1)]Like your finances, your firms marketing efforts should be reviewed on a regular basis to ensure that your short- and long-term plans are in order.
February 2 -
From implementing a vision to becoming a global brand to making a commitment to client service excellence, a quartet of chief executives revealed their respective firms best practices and strategies in a marquee session during the second day of the Winning Is Everything confab in Las Vegas.
January 22 -
Joe Theismann, the former all-pro quarterback for the Washington Redskins who led that team to a pair of Super Bowl appearances and one world championship, told roughly 300 attendees representing many of the leading CPA firms in the country that one of the best qualities of leadership is the ability to listen.
January 21 -
The concept of branding is still fairly new to the tax and accounting profession. And even though more firms are recognizing its importance, misconceptions about branding (what it is and what it does for a firm) cling like a sticky residue.
January 11 -
BizActions has introduced a Campaign Library aimed at helping accounting firms and other professional services firms with their marketing campaigns.
January 8