Sales and Marketing

WebCPA received a complaint from the Association for Accounting Marketing in response to a recent Inside Views column:

The knee-jerk reaction to the significant downturn in the economy is to cut, cut, cut - each and every expense line on your income statement.

IMGCAP(1)]Like the Obama administration, accounting firms may want to focus these days on building more infrastructure.

The Association for Accounting Marketing has moved its headquarters and replaced its management company in an effort to take the organization to the next level, executives said.

PDI Global has created an e-mail alert program that provides firms with news to send to their clients about tax and accounting changes.

Ever since social media began invading the business landscape, there’s been a conundrum over how to balance personal privacy and firm policy. How far is too far to protect the firm, its staff and clients’ interests?

A Firm 2.0 is one that utilizes Web 2.0 technology to create efficiency and improve productivity in all aspects of its operations.

Tennessee-based accounting firm KraftCPAs has created a new affiliate company that will specialize in health care consulting services as Congress prepares legislation to overhaul the health insurance industry.

New research into CPA firm management will be described in a series of monthly webinars from the Bay Street Group and Capstone Marketing.

How would you like to experience the same kind of explosive growth as Google, Wikipedia, Facebook or YouTube? Those are exceptional cases, but they are household names. And you could be too.