Sales and Marketing

SurePayroll has upgraded its online payroll service for accountants with same-day enrollment, Saturday customer support hours, and free human resources and compliance tools.

CPA firm Marcum & Kliegman has expanded into the executive search industry, launching M&K Executive Search.

It is my belief that despite the various newsletters, publications and sections on the AICPA Website, what the AICPA is doing that directly impacts its members can be publicized better by the AICPA.

Less than a week to go before April 15, and it's almost time to take a well-deserved rest after a long tax season.

Many clients of CPA firms are Boomers who will be retiring in increasing numbers over the next decade. What does that mean? Obviously that means firms will be looking to continue to retain many of those retirees as clients,and it will also mean there will be a need to find a steady supply of new clients.

BDO Consulting said it is forming a corporate advisory practice to provide strategic and financial consulting services to companies in distress.

Does most of your business result from Web sites? Or does most of it come from referrals? If it comes from referrals, as a lot of CPA firm business does, almost every potential client will still check out your Web site before giving you a call.Does yours grab and hold a visitor’s attention, making them want to read on? Studies show that you must win your visitor’s attention in less time than it takes to blink an eye, so dull, boring Web sites with extraneous information and poor graphics are a definite turn-off.

As CPA firms grapple with ongoing staffing challenges and the norm of a “traditional” workplace begins to erode, management must be more flexible and innovative than ever.

Gilman Ciocia's personal tax team is giving away tickets to New York Mets games as part of a contest it is holding for the second year in a row.

It is the first publication on managing an accounting practice that I read that isn’t written like an explanation of the Internal Revenue Code and, more importantly, it is the very best that I have read on the subject.