Sales and Marketing

Without these four, a firm is likely to squander opportunities to gain new clients, impede its client retention efforts, and diminish its brand authority.

The Association for Accounting Marketing has launched a new blog highlighting strategies to help CPA firms grow.

Accounting firms are spending more of their marketing dollars on sponsorships than on advertising, despite getting negative returns from sponsorships, according to a new study.

How firms are spending their budgets is shifting, according to the 2017 Hinge/Association for Accounting Marketing survey. AAM executive director Lauren Clemmer draws valuable lessons from the poll results.

Marketing an accounting firm to prospective clients can be a challenge.

At the 2017 AAM Summit, experts made it clear that new ways of developing business will be critical for today's accounting firms.

At the 2017 AAM Summit, experts made it clear that new ways of developing business will be critical for today's accounting firms.

Practitioners share their

Professional services companies such as CPA firms are unique animals when it comes to marketing.

In today’s digitally driven world, properly utilizing social media is necessary for companies who want to remain relevant and competitive—and that includes accounting firms.