Sales and Marketing

Thomson Reuters is providing accounting firms with content they can use for marketing through social media such as Twitter and Facebook.

The Rainmaker Companies announced that Scott Moore will be joining the group as a senior vice president.

Market segmentation and why your firm should be doing it

While you’re spring cleaning at home, why not do the same for your business? That’s right, it’s the season for some maintenance and a springtime tidying up of your accounting firm’s website.

The business world was never simple, but it has never been as complex and dynamic as it is today.

It's impossible to imagine the IRS ever changing its image. Or is it? Three leading global design and brand strategy firms give it a try.

A cautionary tale for April Fool's Day about a CPA who succumbs after a lengthy battle with sales call reluctance.

We often hear firm leaders complain about the lack of cross-selling at their firms.

It is a widely held view that the Giant Four, with Deloitte being the largest, have the brand permission to audit the Fortune 1000. They own that space.

Only 24 percent of American consumers are satisfied with the way accounting firms handle their phone calls, according to a new survey.