Sales and Marketing

McGladrey LLP has changed its name to RSM US LLP and launched a national advertising campaign to promote the new brand.

This is my 100th Art of Accounting column and I cannot believe it. When I started I was hoping I would be able to write 25 or 30 such articles. I have now reached 100 and still have plenty more to go.

Expressing gratitude can mean more than good manners in a professional services practice: The right kind of thank you at the right moment can also increase your business. What should you give and when?

If you haven’t figured it out yet, people who are dealing with issues outside of your office not only struggle to provide value from their role, but they inadvertently interrupt the value provided by your entire organization. There is a story whirling around the college football arena about this exact issue.

In my practice I have always tried to generate additional revenue from existing clients.

Exploring the role of CRM systems at accounting firms

Does your firm need to hire a marketing director?

Tips for improving your “online reception area”

My car had a recall notice and I had to bring it in. What started out as an annoyance became a positive experience because of the way it was presented to me.

Greenfield/Belser, a company that designs websites for professional services firms, is launching a catalog and review of 200 accounting, consulting and law firm websites next week.