Sales and Marketing

In my previous article, I discussed mandatory CPE. Today I am writing about non-mandatory courses: those covering practice management.

Gale Crosley of Crosley + Company discusses the practice areas and international opportunities that firms often overlook in trying to grow, in an interview with Accounting Today editor-in-chief Daniel Hood.

Four firms share their experiences with CRM systems

Gale Crosley of Crosley + Company talks about the different ways accounting firms are growing by moving away from a book-of-business strategy to a leader-driven and specialist approach, in an interview with Accounting Today editor-in-chief Daniel Hood.

I remember hearing a story recently about a worldwide relief agency that wanted to expand the vision and thinking of a third-world leader.

This is not about JFK. When he was nominated at the 1960 Democratic Convention, his acceptance speech was preceded with an introduction by Chester Bowes narrating a film about Kennedy’s life and achievements.

Almost everyone uses Facebook to connect with friends and family. And YouTube is the place for sharing and watching videos. Great for fun, but not for real work. Have you ever considered bringing people together “socially” like YouTube or Facebook—but for getting work done, instead of avoiding it?

The sales process of many professional advisors is flawed.

Accounting Today is looking for speakers for its upcoming annual Growth & Profitability Summit.

The Private Companies Practice Section of the American Institute of CPAs recently issued its annual Top Issues Diagnostic Report. For the fifth consecutive year, owner/partner accountability and unity has been cited among the top two issues for CPA firms comprising more than 21 professionals.