Sales and Marketing

Social media, the cloud and value pricing can help you advance

Some new things to try in the New Year

Don't let what you're afraid of determine your strategy

5 tips for maintaining your prospect pipeline

Art Kuesel of Kuesel Consulting discusses the top three marketing trends in the accounting profession in an interview with Accounting Today managing editor Tamika Cody at the Growth & Profitability Summit in Orlando.

Lateral hiring of partners and leaders by accounting firms from competing accounting firms is on the rise, according to a new study.

By definition a pacesetter is not following a trend, they are setting an example and this year’s crop of Technology Pacesetters in the field of accounting-related software consulting are representative of where the profession is moving.

Angie Grissom, president of The Rainmaker Companies, talks about how accounting firms can be more like successful rock bands, in an interview with managing editor Tamika Cody during Accounting Today's Growth & Profitability Summit in Orlando.

I am consistently surprised by CPA firms’ lack of process when it comes to obtaining new clients.

The average accounting firm spends 2-5 percent of its gross revenues on marketing (excluding salaries), according to an ongoing survey.