Sales and Marketing

Jennifer Warawa of Sage North America and Jody Padar of New Vision CPA Group discuss the beauty of the accounting profession against the beautiful backdrop of Yosemite National Park during a stop on the Sage Listens tour.

Jody Padar of New Vision CPA Group talks about how the old firm model can grow into a fresh new firm model against the backdrop of Yosemite National Park, during the Sage Listens Tour.

Deloitte said Monday it has acquired substantially all of the assets of Banyan Branch, a digital and social media agency, bringing the accounting and consulting firm into the online advertising and marketing business.

Accounting Today began its annual three-day Growth & Profitability Summit in Orlando, Fla., on Sunday with a pair of insightful keynote speeches by Krista McMasters, CEO of McMasters Consulting and former CEO of top-ranked CPA firm Clifton Gunderson, and Jay Nisberg, president of the consulting firm Jay Nisberg & Associates, with both speakers highlighting the changing dynamics of managing an accounting firm and CPA practice.

Some accounting industry watchers warn business owners against relying on their CPAs for business advice, but many owners are apparently ignoring the advice.

BeachFleischman chief marketing officer Eric Majchrzak discusses some of the biggest challenges that marketers for accounting firms are facing, in an interview with Accounting Today senior editor Danielle Lee.

Social media strategist Adrian Dayton and BeachFleischman chief marketing officer Eric Majchrzak talk about how firms need to schedule time for their marketing efforts and how to measure the impact, in an interview with Accounting Today senior editor Danielle Lee.

Social media strategist Adrian Dayton and BeachFleischman PC chief marketing officer Eric Majchrzak discuss how accounting firms and other professional services firms can use LinkedIn, Google+ and other social networks to market their offerings to potential clients, and use search engine optimization to showcase their content, in an interview with Accounting Today senior editor Danielle Lee.

Ernst & Young reported Tuesday that its fiscal year 2013 global revenue reached $25.8 billion, the fastest growth in five years, indicating the firm has bounced back since the financial crisis.

I don’t think I would be going too far out on a limb to say that the vast majority of accountants did not become accountants so they could get into marketing or sales.