Sales and Marketing

Competing with the “giants” of the accounting industry is a difficult task.

Members of the CPA Consultants' Alliance, including Angie Grissom of the Rainmaker Companies, Jennifer Wilson of ConvergenceCoaching, Sarah Johnson of Inovatus Consulting and Sandra Wiley of Boomer Consulting, share their thoughts on the first combined AICPA PracTech Conference and AAM Summit.

Readers, it gives me great pleasure to (re)introduce you to Accounting Technology, a dedicated source of news and insights for today’s and tomorrow’s technology consultants, resellers, firm technology partners and anyone else who’s interested in the way technology is reshaping accounting.

Amid the questions surrounding accounting firms on how to be more than they’ve traditionally been to meet both client demand and increasing competition, industry experts such as Doug Sleeter are lending an ear and offering advice.

In a recent conversation with Friedman managing partner Bruce Madnick, I gained insight into the company's successful China initiative, and their best practices of finding a strategy and growing a niche.

Clients will write testimonials if you ask -- and if you show them how to do it

In any business, it is extremely difficult to sustain growth through a series of transactional sales activities.

Tax practices make some fundamental mistakes in their marketing -- but they can correct them, according to Chuck McCabe, CEO of The Income Tax School Inc.

Accounting and professional services firm Kolb+Co. has recently launched a new blog, The Kolb+Co Element.

CPA firm management consultants Rita Keller of Keller Advisors and Gary Adamson of Adamson Advisory have introduced SurveyCPA, a set of survey tools designed for the accounting profession.