Sales and Marketing

When a business owner searches for an accountant, the choice is not so simple. Financial services—despite what some of your tax-only clients may believe—is far from a commodity. And in many cases, location and even price are immaterial. What, then, is the best way to acquire clients and improve client retention?

Accounting firms with a burgeoning stable of small-business clients understand their need for attention -- to be both seen and heard.

In the engagement proposal process, the way a firm allocates time could be the difference between winning new business -- or losing out.

Get to know Darlene Finzer, Accounting Today's inaugural Accountant of the Month

Odds have now turned against those hoping that the health care law passed in 2010 will "just go away."

I have a confession to make: I love business cards. Let me explain.

Mike Braun, online marketing manager at BizActions, discusses how to make effective videos to attract business.

The multimedia site will share tips on how to minimize fraud risk and mitigate damage through podcasts, videos and webinars

Accounting firms are beginning to find answers to the question of how to measure and value their marketing and social media efforts.

A new Web site called the Accounting Practice Exchange aims to help accountants and tax preparers sell their practices.