Sales and Marketing

  • IMGCAP(1)]Sometime in the 1990s a group of marketing types must have gotten together to come up with the next big trend for businesses to use. And did they ever.

    September 15
  • Katz, Sapper & Miller LLP has renamed its KSM Business Technology LLC practice as KSM Consulting LLC to reflect the practice’s growing array of business services.

    September 15
  • One undeniable truth is that public relations and CPA firms make a good team. Unfortunately, PR doesn’t always get the credit it deserves and can largely go ignored by tax and accounting professionals. The general perception is that PR doesn’t benefit firms — at least in a measurable way (i.e., ROI). As such, it’s labeled as a “nice to have,â€� rather than a “need to have.â€�

    September 13
  • IMGCAP(1)]Back in 1975 Paul Simon released his biggest-selling song to date: "50 Ways to Leave Your Lover." I am told his song became the anthem for many successful divorce attorneys as well.

    August 30
  • Staying connected through professional groups and social networking sites is the best way for accounting and finance managers to enhance their professional visibility, according to a new survey of CFOs.

    August 27
  • BatesCarter has launched a new firm brand and logo focused on the firm’s commitment to consistently exceed clients’ expectations

    August 26
  • CCH Small Firm Services has introduced a service that can help CPAs and other accounting professionals save their business clients up to 30 percent on credit card processing costs.

    August 24
  • IMGCAP(1)]Information security gurus and marketing professionals are often at odds with each other in the business realm.

    August 18
  • Growth is important to CPAs and their firms because it provides additional capabilities, opportunities, revenue and profit. Growth can be organic or from mergers and acquisitions. Many firms are doing both, but growth requires planning, people and processes. Growth doesn't just happen because the partners in your firm decide they need to grow by 10 percent annually in order to maintain partner income. The focus of this article is on five strategies that will help your firm grow organically. They all require thinking, planning and execution, and accountability. The past two years have been challenging for all firms. The ability to grow will be even more important in the future than it has been in the past.

    August 16
  • Not Mad Men

    August 16