Sales and Marketing

Have you set the privacy settings properly on your Facebook page yet? One of our colleagues recently had her son tagged in a photo regarding some fun he had while volunteering in South America. It wasn't

D. Scott Moore, director of marketing and business development at Dixon Hughes, was recently elected 2010-2011 president of the Association for Accounting Marketing.

YOUNG'S GEN X VIEWPOINT

IMGCAP(1)]Hiring a marketing agency for your firm doesn’t have to be overly complicated or expensive.

The American Institute of CPAs has published a free career development guide to help CPAs and other financial professionals obtain federal economic stimulus grants for training and certifications to increase their job prospects.

SourceMedia Inc. and MyPRGenie Inc. are proud to announce a partnership in which MyPRGenie will distribute its clients’ press releases to SourceMedia’s combined online audience of more than 1 million business-to-business decision-makers.

Accounting and consulting firm Condley and Company LLP’s Banking Services Group has debuted a new iPhone application and website.

IMGCAP(1)]How many times have you placed an ad, sent out direct mail pieces, or delivered a newsletter without receiving your desired response?

If there’s one thing I learned from attending the Association for Accounting Marketing Summit this year, it’s that marketers don’t have an easy job.

Every firm wants to get new business — it’s a no-brainer. But guess what? It’s a terrible goal, according to marketing strategist Alicia Olesinski of New Angle Marketing. Olesinski facilitated a session here at the Association for Accounting Marketing Summit on niche development and said that type of goal is way too broad.