Sales and Marketing

Sometimes you just need advice from someone who has been there before. At the Association for Accounting Marketing Summit in Washington, D.C., those needing a primer heard from a team of experts what they should know when entering the field of accounting marketing.

Master motivator and $100 million salesman Sean McArdle kicked off the 21st Association for Accounting Marketing Summit here with a keynote about mastering the challenge of change.

Katie Tolin pursued a career in marketing and she did it by the book. Armed with undergraduate degrees in business and public relations, she earned a Master

IMGCAP(1)]When you think about how to increase your firm's profits, what comes to mind? My guess is that training and learning may not make your short list. Soft skills are even less likely to make the cut. The reality is that preparation precedes profits, and many firms miss out on great earning opportunities because they do not invest enough in training their people the right way.

KPMG plans to bring nearly 375 jobs to its new office in Tysons Corner, Va., just outside Washington, D.C.

The Association of Accounting Marketing plans to restructure its committees and subcommittees starting in July.

Accounting firm Macias Gini & O’Connell has rebranded itself as simply MGO and adopted the slogan, “Proud to Be Boring Accountants.”

RSM McGladrey and McGladrey & Pullen have adopted a new brand identity as simply “McGladrey” and are launching the new brand in conjunction with a PGA golf tournament sponsorship.

In the world of accounting marketing, as in any marketing, building your network of referral sources and centers of influence is critical. Many young CPAs are tasked with building their professional network early in their careers, but are not always given the necessary tools and training on how to do it.

Louisiana CPA firm Postlethwaite & Netterville has been growing - especially in the past year-and-a-half, as the Baton Rouge-based firm expanded its operations, acquiring Lafayette-based Veazey & Co. in January 2009, and the audit and tax practices of New Orleans-based Legier & Materne in December 2008.