Sales and Marketing

ParenteBeard has introduced an Emerging Growth Business Services Practice to service startup and early-stage companies.

Accounting firms that stay in motion are those that will continue to prosper.

The Long Island-based firm of Grassi & Co. has had much success over the years. But like many firms seeking to drive market share in a constrained economy, they knew that developing larger opportunities is a different game in these days of heavy competition and price wars.

IMGCAP(1)]Whether you love it or hate it, personal networking is one of the best ways to build your business. But are you getting the most from your efforts?

IMGCAP(1)]CPA firms, like many other businesses throughout the country, are feeling the sting of the recession.

Technology is the accelerator for improving performance and meeting client requirements in today's economy. You can do more with less, but reducing investments in training and technology (as some have done this past year) only results in making your business less competitive.

Mid-Atlantic regional firm ParenteBeard has created a new brand logo and tagline, “Confidence through Clarity.”

PT Marketing, a firm that specializes in business-to-business appointment setting for the financial services and insurance industries, is gearing up its CPA Partnerships Appointment Setting program.

IMGCAP(1)]E-mail marketing is an extremely powerful medium that can be a major lead generation source for any accountancy firm, from small-town sole practitioners to multinational corporations. When applied properly, these five innovative approaches can significantly boost your prospect response rates.

The Upstream Academy is introducing a business development program for new accounting firm partners and senior managers.