Branding

Plus, Bill.com changes branding to just 'Bill'; AltExchange releases Tax Center solution for alternative investments; and other news and updates from the accounting technology world.

The Loveland, Colorado-based firm formerly known as KCoe Isom is planning to add a Regional Leader in Montana in January.

The accounting and tax prep software giant unveiled a new logo, which it says the evolution of its products over the years.

This the second rebranding for the Top 100 Firm, which focuses on food and agriculture clients, since it was formed by a merger in 2014.

The AI-based accounts receivable software developer announced it has changed its name to Aiwyn.

The provider of cloud-based audit and accounting software has revised its global brand to reflect changes within the industry.

Does M&A make sense for your firm? Before you say yes, consider this: They come with significant risks.

The two Top 100 Firms unveiled the name Wednesday for their combined firm, Forvis, which stands for 'forward vision.'

The rebranding comes along with a number of enhancements to the company's platform.

The champion golfer was quoted making comments about the PGA Tour, a rival golf league sponsored by Saudi Arabia, and slain journalist Jamal Khashoggi.

The tax preparation company, which is building out its own financial services business, says Square's new brand "would improperly capitalize on the goodwill and consumer trust cultivated by [H&R] Block since 1955."

The use of a .cpa domain allows practitioners to strengthen their brand identity in online communications and provides better security and resistance to Internet fraud, such as phishing and spoofing.

Firms need to take an active role in defining their employment brand if they want to maximize its value.

Within 24 hours, the American Institute of CPAs said it had resolved the issue.

The international firm aims to raise its profile with large, multinational clients.

As if marketing an accounting firm wasn’t challenging enough, throw in COVID-19 along with political, social and economic upheaval, and you’ve got a challenge for the ages.

Rebranding is about much more than just new logos.

Two firm networks are shortening their names, adopting the brands Moore North America and Andersen.

How your brand is shaped in the digital world is affected by online content.

Dean Dorton Allen Ford will again sponsor racehorse Tax this Saturday, who recently participated in the Belmont Stakes and Jim Dandy Stakes.