Business development

It can be difficult for accountants to develop a consultative approach to serving their clients, and Rainmaker Companies’ Angie Grissom offers useful advice on how to open up the opportunities.

Behavioral retargeting may help increase conversions among potential clients.

Identify the windows of opportunity within each purchasing cycle.

Creating your perfect competitor makes you a better, more focused firm.

Public speaking is a serious responsibility and must be approached that way.

Developing new business is tough enough for professional services firms, but when those services happen to be accounting, things can get even tougher.

If you thought YouTube only featured videos of cute babies and stupid pet tricks, think again.

Even in firms that want to grow, some partners do not.

There is a wide chasm between talking about value and making your firm a value-based-firm.

Boomer Consulting has joined forces with the Business Learning Institute, a strategic learning partner and talent management consultancy, to develop the Anticipatory Accelerator, a two-day workshop to help accounting firms identify client opportunities.