Business development

It’s one thing to take the time and effort to create a well-conceived marketing program designed to grow your accounting firm and it can be quite another to get critical stakeholder buy-in.

Peter Weitsen and I started our practice, MendlowitzWeitsen LLP, on July 1, 1988. My life has been enriched every moment of our partnership, which continues even now as part of WithumSmith+Brown, PC.

Art Kuesel on how proper allocation can help a business grow early and often.

One thing I am good at is leveraging something I did.

The pro skateboarder has defined his career by taking risks, and he championed a similar business strategy during his keynote address at the AICPA Engage conference in Las Vegas.

There are lots of potential missteps that can trip you up along the road to making your firm more visible to the right prospects.

The Association for Accounting Marketing presented awards in categories such as advertising, branding, business development and PR campaigns.

If a firm doesn’t effectively address obstacles, it will not be able to grow at a satisfactory rate.

What is the right stuff to become a partner?

This perspective has been written for CEOs at CPA firms doing $50 million to $100 million in annual revenue with quality profits per partner who want to make their firms bigger, better, stronger and more profitable.