Marketing

Having a large number of positive reviews can often make the difference between winning new clients or not.

Very few firms are asking themselves how they can make sure their client service associates are doing the very best job they can.

Right Networks, an accounting-centered cloud solutions provider, has changed its name to Rightworks.

For accounting firms to scale, they need to build a stronger infrastructure of professional HR, marketing, IT and other support systems, explains Rachel Anevski.

Whether you're exhibiting or attending, here are four tips for making the most out of events.

Good marketing ideas do not wither with age.

A look at the strengths, weaknesses, opportunities and threats of tools like ChatGPT in promoting professional services.

Intuit plans to appeal a recent legal decision which ruled that the company cannot claim TurboTax, which it owns, is "free."

Your efforts in this area are the essential driver for sustained success in your practice.

Get involved in your clients' industries, professional societies and charitable organizations, and write and make presentations to become recognized as a mover, doer and expert.