Marketing

If you thought YouTube only featured videos of cute babies and stupid pet tricks, think again.

Take back your reputation.

Many colleagues I talk to have as many or even more ideas than my partners and I had, but they are afraid of not succeeding with them, so they do not try.

While you will never find these commandments on two stone tablets, they should provide you with direction as you seek to develop your practice.

‘You’ve Got to Earn It’ aims to boost the relevance of the profession in the face of challenges from technology.

Periodically, every farmer will go around and pluck the low-hanging fruit so that it doesn't spoil. Well, the same principle applies to effective professional service marketers.

Despite gentle nudges, love taps and tactics to shorten the cycle time, the process is slow and the lag time is painful.

For my lunch with Jody Padar, I put together a list of the most important issues in running a CPA practice.

The ICPAS has rebranded the long-running event as ICPAS Summit18, the latest in a series of changes in the accounting trade show world.

It’s tough to stand out as a professional services firm these days, especially in a field like accounting.

Successful firms were more likely to be satisfied with their marketing strategies and follow a written strategic plan than low-performing firms.

QuickBooks expert Hector Garcia explains how he uses video to boost his practice and better serve his clients.

What’s holding your accounting firm back? Chances are it’s not your marketing, your business model or your methods holding your firm captive.

How many times does your target audience need to be exposed to a message before it triggers a response?

Many colleagues and clients get tangled in the daily merry-go-round that consumes much of their time while pushing aside creative, innovative and big picture thinking about their business, how they got there and where they are going.

When you start marketing your firm using a variety of marketing tactics at once, you will soon realize that all leads are not to be treated equally.

It’s one thing to take the time and effort to create a well-conceived marketing program designed to grow your accounting firm and it can be quite another to get critical stakeholder buy-in.

Peter Weitsen and I started our practice, MendlowitzWeitsen LLP, on July 1, 1988. My life has been enriched every moment of our partnership, which continues even now as part of WithumSmith+Brown, PC.

Respondents to the survey, conducted by the Association for Accounting Marketing, CPA Trendlines and Capstone Marketing, were generally optimistic about their profession.

Marketing success, or success in any endeavor, does not just appear. It needs deliberate planning and execution.