Marketing

There are things more powerful than relationships when it comes to driving referrals.

Technology is seen as a solution for time management, labor shortages, communication and collaboration. Accounting firms are no exception.

As the tax debate hits its latest crescendo in Washington, TV ads trying to influence the biggest rewrite of the code in three decades have increasingly targeted states with wavering Republicans, including Wisconsin and Maine.

Online sales across Thanksgiving, Black Friday and Cyber Monday in 2017 blew away previous years’ revenues for the same period. That’s good news for American businesses, and an important wakeup call for accountants and other professional service firms.

While an RFP does have the benefit of forcing your firm to think through its needs, at least superficially, there’s no guarantee that you are asking the right questions.

Brand research can help you determine where you’re creating value and what’s most important to potential clients.

The Top 100 Firm will resume the identity of one of its predecessor firms.

A recent study from the job site Indeed found that “business analyst” was the most in-demand financial profession among small business hirers, followed by “business development manager” and “data analyst,” but “accountant” didn’t even make it to the top 10 list.

Five steps for letting small-business clients know about the new rules that could save them significant sums.

To be successful, a professional services firm needs to go where the money is.