Branding. Advertising. Sponsorships. Those three activities were once the heart of accounting marketing. While they are still important, they are not currently driving most marketing activity. Today, it’s all about growth.

Electronic research helps you find tax answers faster

10 rules for leveraging technology

Rootworks CEO Darren Root talks about how accounting firms and their clients are evolving, in an interview with Accounting Today managing editor Danielle Lee.

Intuit announced a new app partnership with Fathom to give ProAdvisors a free Fathom single company license for life, discounts on the licenses for their clients, and dedicated support.

KPMG LLP has acquired all of G2 FinTech’s U.S. tax software and intellectual property, including G2’s main product, TaxGopher.

Intuit introduced the new Trial Balance feature within QuickBooks Online Accountant, designed to save accountant customers time while helping them grow their practice.

Sage’s Himanshu Palsule, CTO and head of strategy, and Gabrielle Boko, EVP of marketing, have both left the company.

Reporting of non-financial performance data is a problem for more than half of nonprofits, according to a new survey.

Reduced printing isn’t the only side effect of high supplies cost.

Certify announced the availability of Certify Mobile Instant Policy Check for the latest version of Certify Mobile.

Too many CPA firms aren’t prepared to handle a disaster or business continuity event, according to technology expert Randy Johnston.

CPA.com, the American Institute of CPAs’ technology arm, has formed a strategic alliance with Vertex SMB to help CPA firms with sales tax compliance for their business clients.

To create an organization that’s ready to innovate, accountants need to divide their firms into teams with specific roles in the process, according to noted author and innovation expert Geoffrey Moore.

AccountantsWorld CEO Dr. Chandra Bhansali is warning about the tax season crunch that many accountants will be facing in a few months when their clients come in to not only do their taxes, but also close the books on their small businesses, while getting help complying with the Affordable Care Act.

High-performing firms gain an advantage when they adopt single, integrated solutions, CCH Software chief Teresa Mackintosh told attendees of the company’s user conference.

Wolters Kluwer announced the launch of CCH CodeConnect, an enhancement to its IntelliConnect research platform that aims to help users get quick, practical answers to questions about federal tax law.

5 firms share how they’ve made payroll a unique part of their practice

The Financial Accounting Standards Board and the International Accounting Standards Board have delayed the effective date of their converged revenue recognition standard for a year, but companies are going to need the extra time to get their systems adjusted.

The Internal Revenue Service is cautioning tax preparers that they are prime targets for identity thieves who are looking for data to use when filing fraudulent tax returns.