Marketing

The online payments solutions provider formerly known as AffiniPay has rebranded itself as 8am, meant to reflect the company's evolution into a unified business platform.

High-growth accounting firms are rewriting the marketing playbook.

Ahoy, personality! Five ways CPA firms can inject more personality into their brand and client experience.

Now is an excellent time to expand your horizons and target millennials and Generation Z.

The fastest-growing accounting firms spend twice as much on their marketing budget than all other firms, an AAM study finds.

The Association for Accounting Marketing recognized five individuals and bestowed 16 firm awards for excellence in the field.

Mapping the talent hunt; what taxpayers don't know; new blog on the block; and other highlights from our favorite tax bloggers.

AAM Hall of Famers August Aquila and Kristen Lewis examine the rise of marketing as a professional function in accounting firm -- and look ahead to where it's going.

If you don't think clients and prospective clients are checking out your Google reviews, think again.

Ahead of Tax Day, annual return filings consume a lot of attention, but advisors and other experts say they pose opportunities for growth and savings as well.

How do we expect more people to join the accounting profession if we don't brand it properly?

The software developer says the line reflects its commitment to providing small businesses and their advisors with the tools, insights, and connections they need.

The Association for Accounting Marketing is accepting nominations for its annual awards, including its new Business Developer of the Year award.

As firms grow, they need to move their sales pipeline from inside their head into a more formal process, says Sarah Dobek of Inovautus Consulting.

Creating unique, clear and meaningful names for your offerings sets your firm apart from competitors and communicates value more effectively to clients.

Niching down your CAS practice makes marketing easier … and more effective.

SafeSend announced the rebrand of SafeSend Suite to SafeSend One, which now features the new Next Gen Gather AI solution to help professionals gather client documents.

Cross-selling is the lifeblood of every professional services firm, but it's also the bane of accounting firm partners.

What clients like to believe; Tax Court fun; auditing REITs; and other highlights from our favorite tax bloggers.

Optimizing your presence online can maximize the reach of your client advisory services practice — and all your other practices, as well.