Accounting

Accounting News & Professional Insight

Accounting Today delivers news, rankings, thought leadership, and analysis for accounting professionals so they can navigate change in standards, firm strategy, technology adoption, talent, and the overall business environment.

Accounting professionals are facing rapid transformation, including shifting professional standards, demographic change, technology disruption, practice consolidation, and changing expectations for advisory services. Our coverage surfaces these strategic dynamics and provides insights and analysis for firms, leaders, and the accounting profession.

Pathways to Growth Meet the 'Research Call'

This business development tactic not only delivers, it dazzles, according to Gale Crosley.

February 4

Gale Crosley

Crosley+Company
AT Think Ask what others don’t this tax season

Clients' returns raise crucial planning questions.

February 1

John P. Napolitano

Napier Financial
Practice management

Practice Profile: Lining up the right leaders

LM Cohen relies on a robust referral network to select the best candidates to lead the New York City firm’s recently added service lines.

By Danielle Lee
Editor-in-Chief

February 1
Tax season

On the cheap: Tax pros share low-cost marketing ideas

Getting the word out (and the clients in) during filing season remains the holy grail for preparers.

By Jeff Stimpson
Freelance writer

January 31
CECL

FASB gets pushback from some banks on CECL

The Financial Accounting Standards Board held a roundtable discussion on its new credit losses standard, with some mid-tier banks asking it to reconsider.

By Michael Cohn
Editor-in-chief, AccountingToday.com

January 31
Audit

Grant Thornton creates audit quality council

GT's new group arrives only a week after Ernst & Young made a similar move.

By Michael Cohn
Editor-in-chief, AccountingToday.com

January 30
Practice management software

10 years or 50 staff: The most critical time in a firm’s lifecycle

Proper planning and focus on innovation can get accounting firms through the hardest time in their lives.

By Ranica Arrowsmith
Technology Editor

January 30

Resources

The latest Accounting Today research and discussion:

Predicting the next 15 years in accounting

Take a look at what the accountant and the accounting firm of the future will look like with AICPA chief Mark Koziel.

Sponsored by BILL
The changing world of government financial reporting

The serious new pressures facing governments of all sizes are changing their financial reporting, says GASB Chair Joel Black.

Sponsored by Intuit Quickbooks
Special Report Technology and CAS

Handling the compliance work that is the foundation of modern CAS while also creating time and insights for the advisory overlay that really drives its value to clients requires the careful deployment of a suite of technology tools — and that suite is constantly evolving, meaning accountants need a strategy to keep up.

Sponsored by Canopy

Accounting: Key Questions & Analysis

What are the key trends and strategies emerging from accounting industry leaders?

Top leaders are focused on structural challenges facing firms, including succession planning, evolving service mix, and long-term sustainability of traditional models.

How are accounting firms positioning themselves for the profession’s next phase?

Firm leaders are redefining and evaluating their strategy for growth. This includes investing in people and systems as well as rethinking how firms deliver value to address changing client needs and competition.

What role does professional identity play as accounting continues to change?

Debate continues over how accounting defines itself. This is due to accounting expanding into advisory, consulting, and technology-enabled services. These changes can raise questions about standards, training, and long-term credibility.

How are accounting firms managing leadership and succession risk?

Demographic shifts are accelerating in accounting. This means more firms are confronting leadership transitions and ownership succession which can create critical strategic risks that influence growth, culture, and valuation.