Accounting

Accounting News & Professional Insight

Accounting Today delivers news, rankings, thought leadership, and analysis for accounting professionals so they can navigate change in standards, firm strategy, technology adoption, talent, and the overall business environment.

Accounting professionals are facing rapid transformation, including shifting professional standards, demographic change, technology disruption, practice consolidation, and changing expectations for advisory services. Our coverage surfaces these strategic dynamics and provides insights and analysis for firms, leaders, and the accounting profession.

AT Think Not all leads are the same

When you start marketing your firm using a variety of marketing tactics at once, you will soon realize that all leads are not to be treated equally.

July 13

Hugh Duffy

Build Your Firm
Audit standards

AICPA proposes to revise attestation standards

The Auditing Standards Board is thinking about relaxing some of the requirements for attest engagements.

By Michael Cohn
Editor-in-chief, AccountingToday.com

July 11
Small business accounting software

Botkeeper releases Free, Essentials versions of bookkeeping solution

The company's Free offering is geared toward startups while its Essentials version is designed for small businesses with a limited number of monthly transactions.

By Danielle Lee
Editor-in-Chief

July 10
AT Think 5 ways to beautify your firm for M&A

A handful of things you can do to make your firm more attractive to a potential successor.

July 9

Terrence Putney

Transition Advisors
Practice management

Practice Profile: More conversation, more action

Top 100 Firm Dixon Hughes Goodman builds trust with transparency, even on taboo topics.

By Danielle Lee
Editor-in-Chief

July 6
Tax practice

Happy Tax debuts Crypto Tax Academy

The education provider offers courses about the complexities of accounting and taxation of digital currencies such as bitcoin and ethereum.

By Michael Cohn
Editor-in-chief, AccountingToday.com

July 5
CPAs

Accountants to Watch: Cortlon Cofield

The Chicago CPA/PFS shares why he started his own financial planning services firm for millennial clients.

By Sean McCabe
Senior Editor

July 5

Resources

The latest Accounting Today research and discussion:

Predicting the next 15 years in accounting

Take a look at what the accountant and the accounting firm of the future will look like with AICPA chief Mark Koziel.

Sponsored by BILL
The changing world of government financial reporting

The serious new pressures facing governments of all sizes are changing their financial reporting, says GASB Chair Joel Black.

Sponsored by Intuit Quickbooks
Special Report Technology and CAS

Handling the compliance work that is the foundation of modern CAS while also creating time and insights for the advisory overlay that really drives its value to clients requires the careful deployment of a suite of technology tools — and that suite is constantly evolving, meaning accountants need a strategy to keep up.

Sponsored by Canopy

Accounting: Key Questions & Analysis

What are the key trends and strategies emerging from accounting industry leaders?

Top leaders are focused on structural challenges facing firms, including succession planning, evolving service mix, and long-term sustainability of traditional models.

How are accounting firms positioning themselves for the profession’s next phase?

Firm leaders are redefining and evaluating their strategy for growth. This includes investing in people and systems as well as rethinking how firms deliver value to address changing client needs and competition.

What role does professional identity play as accounting continues to change?

Debate continues over how accounting defines itself. This is due to accounting expanding into advisory, consulting, and technology-enabled services. These changes can raise questions about standards, training, and long-term credibility.

How are accounting firms managing leadership and succession risk?

Demographic shifts are accelerating in accounting. This means more firms are confronting leadership transitions and ownership succession which can create critical strategic risks that influence growth, culture, and valuation.