How often are you asking your clients about what they care about most: their kids, their grandkids or their pets?

Even well-established professional services firms are becoming increasingly wicked environments.

Many of you feel like you've been getting punched in the mouth regularly with endless deadlines, fee compression, staffing shortages, succession challenges and technology issues. But it doesn't have to be this way.

It's the answer that's adding real value to your client relationships.

When you're trying to figure out how to deliver more value to clients so you can charge them higher fees, there's a new standard.

If you devote just 30 minutes a day for 30 straight days toward a goal — no excuses — you'll be amazed by your progress.

Just like the ballet, every interaction with a client is a performance.

Is our profession heading toward a gig economy?

Do you want to accelerate through your career, be constantly challenged, have lots of mobility, and be paid higher? If so, good for you. Just know you'll probably have to work longer hours.

Every single person at your firm has an opportunity to change the experience your client is having with your organization.