Lee Frederiksen

While ChatGPT was psyching itself up to face the CPA exam, accounting marketers have been focusing on the benefits and pitfalls of relying on AI to support content generation.

The site offers an opportunity to connect with over 199 million users in the U.S. and 900 million worldwide. But in a crowd that big, how does one accountant or one firm stand out?

The vast majority of firms that undertake a complete digital transformation achieve substantial increases across multiple key performance indicators.

Most executives will be surprised by the answer.

There are several ways that firms and their thought leaders can increase online visibility and off-page search engine results.

Once you complete the steps outlined below, you'll have a clear picture of what your website needs, and how to move forward with your lead-boosting upgrades.

An "integrated marketing communications" approach offers resilience and success when coaxing clients to the top of search rankings.

Some accounting firms were already facing the mass exodus of retiring baby boomers.

Many professional service firms don't realize that many referrals come from people who aren't paying clients.

Your site is a critical component of your employer brand, so it’s essential that you prioritize updating or redesigning it with future job candidates in mind.

Does M&A make sense for your firm? Before you say yes, consider this: They come with significant risks.

It is more important than ever for accounting and financial service firms to be visible where prospects are looking for insight and help.

Social media can be exceedingly frustrating for an accounting firm that’s trying to stay current and utilize a digital marketing strategy to build its brand, develop new business, and fuel growth.

It’s imperative that business development and marketing come together to find ways to support their common goal.

Highly successful firms employed tools that helped them gain useful market knowledge to make more informed decisions that enable their marketing programs to be more effective.

Even if your firm has an M&A plan in place as part of its growth strategy, you’ll also want to achieve at least some of your growth through sales.

While retailers and consumer-oriented commercial businesses embraced online marketing years ago, accounting practices have been slow to adopt digital marketing strategies.

In today’s digital world, you can’t make an impact — or remain relevant — if your audience can’t find you.

While one marketer is good, two or more working toward a common goal is even better.

The world of accounting can be a harsh environment. How do you stand out in a crowded field?