Lee Frederiksen
Managing partnerLee Frederiksen, PhD, is managing partner of
Lee Frederiksen, PhD, is managing partner of
Researching new business prospects before picking up the phone or sending an email will help you determine whether they are a good fit for your accounting firm’s services.
These unconventional times call for concentrating on one or two areas of specialization, and exploiting those to the max.
Here are seven best practices to boost your website’s efficiency and effectiveness.
As if marketing an accounting firm wasn’t challenging enough, throw in COVID-19 along with political, social and economic upheaval, and you’ve got a challenge for the ages.
The changing times and an economy in constant flux are causing clients to shift expectations for their accounting firms.
Finding ways to not just maintain revenues but increase them is becoming Job One for accounting practices large and small in the pandemic.
Knowing what buyers need, where they do their research, and what influences their decisions are all key to a firm’s success.
As if tax season isn’t already stressful enough, the coronavirus pandemic is making things that much harder.
There are things you can do to give your firm as much of an advantage as possible in a highly dynamic business world.
Tax season is the time of year when every other tax professional is focusing on completing returns for their clients, leaving the marketing field open and ready for you to dominate.