Client acquisition

Mastering a new language can bring more success to your firm.

CPA firms should look at their client base as if it were a bell curve.

Writing something that people would want to read is essential to establishing yourself as an expert, publicizing your practice, sharing what you know and your experience, and learning more about your topic.

While some are scouting for prospects, others are still recovering.

The market in new audit engagements is picking up after dropping in the second half of last year.

While retailers and consumer-oriented commercial businesses embraced online marketing years ago, accounting practices have been slow to adopt digital marketing strategies.

In today’s digital world, you can’t make an impact — or remain relevant — if your audience can’t find you.

Currently in beta, the app uses AI to create personalized engagement subscription plans for prospective and existing clients.

A major merger puts the firm in the lead at the end of a difficult year.

Practitioners share how they're changing the ways they reach out to clients and prospects.