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Reverse-engineering your sales approach by looking at things from the eyes of the prospect can boost your effectiveness.
July 24Build Your Firm -
If you don’t like change, you’ll like irrelevance even less.
July 19L&H CPAs and Advisors -
The accountancy profession, and the role of audit, have responded to an increasing pace of change in our society, economy and capital markets.
July 18International Integrated Reporting Council -
How many times does your target audience need to be exposed to a message before it triggers a response?
July 18Build Your Firm -
I was once asked, “Why is growth important?” My short answer was it comes down to perspective. Do you want your firm to be relevant and be a disruptor, or do you want your firm to be irrelevant and be disrupted? Without growth, your firm will certainly be the latter.
July 17Esposito CEO2CEO, LLC -
U.S. Commerce Secretary Wilbur Ross’s decision to sell his remaining equity holdings could save him from future run-ins with the government’s top ethics watchdog. But it could also set him up with a sizable tax bill.
July 17 -
The former is taking a multi-brand approach to the time and expense management solutions landscape.
July 17 -
Many colleagues and clients get tangled in the daily merry-go-round that consumes much of their time while pushing aside creative, innovative and big picture thinking about their business, how they got there and where they are going.
July 16Withum -
Consultant Kacee Johnson – who recently joined CPA.com as a strategic advisor – explains how firms can boost their practices with “blue ocean” thinking.
July 16 -
The Sustainability Accounting Standards Board held its first board meeting under its new leadership this week to discuss progress on its provisional standards, with an eye to releasing them in the fall.
July 13