The Association for Accounting Marketing has a new leadership team in place.
Marc Busny, the managing director and chief marketing officer of CBIZ Tofias/Mayer Hoffman McCann PC, began his one-year term as 2011-2012 president of AAM on July 1. He succeeds D. Scott Moore, director of marketing and business development at Dixon Hughes Goodman, PLLC.
Erinn Keserica, director of marketing at Frazier & Deeter, is president-elect and will eventually succeed Busny. Katie Tolin, marketing director at Rea & Associates, Inc., is vice president. Kerry Sullivan-Lechner, marketing director at Anderson ZurMuehlen & Co. P.C., serves as secretary. Raissa Evans, senior manager of practice growth at PKF Texas is the treasurer.
AAM’s seven elected board members-at-large include Kevin Kiefer, a consulting marketer at Deloitte; Jack Kolmansberger, marketing director at Herbein + Company Inc.; Kristen Lewis, senior marketing manager at EisnerAmper; Eric Majchrzak, director of marketing at Freed Maxick & Battaglia, CPAs, PC; Laura Snyder, a manager at Crowe Horwath LLP; Carrie Steffen, shareholder and vice president of The Whetstone Group; and Dawn Wagenaar, a principal at Ingenuity Marketing Group, LLC.
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