Strategy and the Fat Smoker: Doing What’s Obvious But Not Easy by David Maister was given to me at the recent Winning Is Everything Conference, where he was a keynote speaker. This is the same David Maister who wrote the critically acclaimed Managing the Professional Firm (1993). I read that book twice and have heard him speak a number of times, and was always impressed by what he said, but always thought it was a bit theoretical.
I gained increased respect for him after reading his latest book, in which he describes himself as a “former fat smoker” who after a health crisis stopped smoking, started exercising, and lost 30 pounds. Maister has developed a much more realistic and practical approach to explaining the theories he is presenting.
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