Marketing season is well underway for preparers readying for Tax Season 2013, and a recent discussion on the LinkedIn Tax Business Owners of America group revealed several pointers for preparers.
Distribution of material should be most intense before the end of February, and mailings must be targeted as tightly as possible to such audiences as local businesses, as otherwise the marketing is shotgunned and may only pull results by chance. Among other points about mailings:
Register or login for access to this item and much more
All Accounting Today content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access