A still from H&R Block's 2017 ad campaign, featuring "Mad Men" star Jon Hamm
A still from H&R Block's 2017 ad campaign, featuring "Mad Men" star Jon Hamm H&R Block

H&R Block has unveiled its advertising campaign for this tax season, “Get Your Taxes Won,” which is aimed at getting clients “the most money back on their taxes and having the best overall tax-filing experience.”

The campaign will spotlight actor Jon Hamm, of “Mad Men” fame. Hamm is featured in several roles each of the TV and radio spots throughout the season, including a 1930s New York policeman and a Roman emperor.

“When I was starting out as an actor, I had no idea what to do with my taxes,” Hamm said, adding that he used H&R Block to file.

“There are many correct ways to fill out a tax return and the IRS will accept all of them, but one way gets you the most money back,” said Kathy Collins, H&R Block's chief marketing and strategy officer. “It takes knowledge, experience and judgment to know how to expertly navigate every deduction or credit of the Tax Code and get our clients the best financial outcome.”

The campaign has begun earlier than in previous years and has more broadcast presence, to include high-profile programming, Collins said. The first television ad aired on Christmas night during a National Football League game, with digital and social programming also beginning Dec. 25. Collins said that ads will also air during the NFL playoffs and the NCAA College Football Championship.

Advertising agency Fallon Worldwide campaign created the campaign.

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Jeff Stimpson

Jeff Stimpson

Jeff Stimpson is a veteran freelance journalist who previously served as editor of The Practical Accountant.