[IMGCAP(1)]I had long suspected that there was a strong disconnect between CPA partners’ perceptions about practice growth initiatives and their actions and behavior.
My firm, Tierney Coaching & Consulting, surveyed 113 CPA professionals across the United States to obtain pertinent information about CPA firms’ main initiatives to support practice growth. As a result, we were able to collect meaningful data on nationwide marketing initiatives and common obstacles that were faced during implementation.
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