[IMGCAP(1)]Industry leaders agree a successful business development program must be part of the firm’s strategic plan and be followed with vigilance by all members of the firm.
One of the most challenging aspects of this proven strategy is maintaining activity during peak periods. Some firms have made the decision to employ dedicated business development professionals to focus on driving sales efforts. However, most firms expect a drop in sales activity during tax season, as the office completes work earned during past efforts.
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