One of the interesting ongoing marketing battles is Cablevision's attempt to sell cable-based Internet against Verizon's DSL service.

Cablevision's advertising features a couple of turtles to represent DSL users that are happier with slower speed. The company questions why anyone would settle for anything other than the blazing performance of cable.

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access