Intuit officials disclosed their 2008 accountant strategy, saying they would target both full-service firms and tax-driven firms this year.
The company, which makes the TurboTax, Lacerte and ProSeries lines of tax software, and the QuickBooks line of accounting software, plans to dramatically reduce cycle time, enhance client-accountant collaboration and help accountants grow their practice, according to David Kramer, director of product management, and Jill Ward, vice president and general manager of Intuit's Accountant Professional Division.
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