Intuit said that small businesses will need to innovate in order to succeed over the next decade, in a new report that is the first in a new series of research studies on the future of small business.

Innovation is common among the 77 million people employed by the nation’s small businesses, the report found, but entrepreneurs don’t see themselves in that light.

“Innovation isn’t restricted to science labs and corporations. It’s the driving force behind small-business entrepreneurship,” said Intuit vice president of innovation Roy Rosin in a statement. “Small businesses instinctively use innovation to create new products and services, efficiently manage their business or find and acquire customers. These innovations are the keys to their future.”

The research brief, “Defining Small Business Innovation,” is the result of a collaboration with Institute of the Future. Intuit, which develops QuickBooks accounting software for small businesses, has worked with the institute to produce research on trends that will affect small businesses and their professional advisors over the next decade.

To view the report, visit www.intuit.com/futureofsmallbusiness.

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