New York-Northeast super-regional CPA and business advisory firm J.H. Cohn has unveiled a new ad campaign with the tagline, "The Experience to Face the Unprecedented."The effort, which continues to use Major League Baseball manager Joe Torre as the firm's spokesman, will appear in outdoor, print and radio spots. Currently print ads are running in The Wall Street Journal and The New York Times. Radio spots are scheduled to begin in September.
Torre, currently the manager for the Los Angeles Dodgers, has served as J.H. Cohn's corporate spokesman for four years.
The campaign, which it is estimated will spend between $5 million and $8 million, was created by the New York-based branding agency of DiMassimo Goldstein.
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